About us


Tradition is mandatory for us. 

As one of the leading manufacturers of traditional Erzgebirge folk art, we have been gathering experience in the American market for over 60 years. In addition to our nutcrackers, we try to live and spread German traditions in America. This also includes Christmas markets, which we are promoting in the USA.

We sell our specially brewed Steinbach GluehBIERMix very successfully in these markets. The Gluehbier developed rapidly and is becoming more and more a bestseller.
The hot draft cherry beer with a bitter note of hops became a hot love in cold places such as ski areas or Christmas markets and is still not very widespread in Europe.

Steinbach has developed into a specialist in the field of mulled drinks over many years.

With our GluehBIERMix we make every heart melt and now bring the trend to your home. Because innovative drinks require innovative filling technology. We are one of the few companies in the world who produce their beverages using nitro (nitrogen) filling. Nitro ensures a fine fizz, a creamy mouthfeel and a creamy, soft head.

An extraordinary drink specialty, to be enjoyed cold or warm. On the basis of an extraordinary bock beer, our GluehBierMix is produced in a process that takes months. When the time of harvest comes, the master brewer adds the ingredients to the bock beer. The beer then matures for several months until the mulled beer acquires its typical reddish color and fruity taste. The beer is then completed with the addition of Christmas spices and turns into a pleasant, full-bodied hot love - Steinbach GluehBierMix!

Winter spices are fermented further with the bock beer and thus give off their entire aroma to the beer. This allows the sweet character to come into its own.

Become part of these delicious trends and enjoy your Steinbach GluehBierMIx - drawn hot, heated in a pot or in a glass from the microwave.

Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Steinbach Gluehdrinks

Are you older than 16 years?


Main menu

Your cart is currently empty.
Shop now